Reengineering of the Communicative Policies for China Tourists in Bulgaria – Yana Shishkova

• Author(s): Yana Shishkova
• DOI:
• Language: Bulgarian
• Subject(s): Economy, Tourism
• Issue: 1/5/2020
• Page Range: 99-115
• No. of Pages: 17
• Keywords: Reengineering; communication policies; Chinese tourists
• Summary/Abstract: This article examines the reengineering of communication policies for Chinese tourists in Bulgaria, covering factors related to economic realities and typological similarities from antiquity. The survey shows that a policy should be devised according to the profile and opportunities of tourists, their profession and preferences. A number of areas are emerging in which further research should be conducted on how to respond to expectations and demands, and a model for continuous improvement of communication policies is proposed.
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